Kayotic
Kayotic is the podcast for the beautifully chaotic women who are doing all the things — building businesses, raising babies, and trying not to lose themselves in the process. Hosted by Kaylee, a witty mom of four with a million passions, this show is like catching up with your brutally honest bestie who’s been through it.
Expect unfiltered solo episodes and raw conversations with real guests — from her boyfriend, besties & inspiring people — diving into the messy, magical reality of motherhood, mental health, entrepreneurship, and everything in between. Whether you're juggling a side hustle at nap time or starting a project at 9PM (guilty), Kayotic is here to remind you: you're not alone, and your chaos is kind of your superpower. From the highs to the hot mess moments, nothing’s off limits. We’re showing up messy, but moving forward anyway — because progress doesn’t require perfection.
Kayotic
Ep. 7: Branding Without the Burnout – Real Talk with Taysha
In this episode of Kayotic, I sit down with branding expert and creative entrepreneur Taysha to unpack what really makes a brand stand out—and it’s not just the aesthetics. We’re talking strategy, messaging, personal vs business branding, and the mindset shifts that come with evolving your identity as a creative or entrepreneur.
Taysha shares her own rebrand journey, the trap of perfectionism, and how creator moms can navigate content, offers, and business without losing themselves in the process. Whether you're a multi-passionate hustler or a mom figuring out your next move, this episode is full of real advice and relatable chaos (the good kind).
We cover:
- When to start thinking about branding
- Signs it’s time for a rebrand
- How to find your voice (and stick to it)
- Whether or not you really need to niche
- Finding the balance between strategy and vibes
- What consistency looks like in real life (not just on Instagram)
✨ Grab your coffee (or wine), hit play, and let’s talk brand identity—with a little chaos on the side.
This episode is for you if:
- You're a creative or entrepreneur feeling stuck or overwhelmed by your branding
- You’ve outgrown your current brand and don’t know where to start with a rebrand
- You struggle with showing up consistently online (without faking it)
- You want real, honest advice from women balancing business, motherhood, and identity shifts
FREE Birthday Freebies Guide: https://stan.store/Kayotic
FOLLOW KAYLEE:
> https://www.instagram.com/kay.lee.lou/
> https://www.instagram.com/kayoticbykaylee/
> https://www.tiktok.com/@kay.lee.lou
> https://www.tiktok.com/@groupchat.chronicles
FOLLOW TAYSHA:
> https://www.instagram.com/tayshasdesignstudio/
> https://tayshasdesignstudio.com/
📍 Episode Chapters & Timestamps
00:00 - Intro & Catch-Up
02:30 - When Should You Start Thinking About Branding?
The difference between personal branding and business branding.
03:25 - The Power of Messaging
Why your message matters more than your logo.
04:12 - What Makes a Good Brand Strategy?
Key components and common mistakes.
05:01 - How Perfectionism Holds Creatives Back
A real talk moment about doing too much and people-pleasing.
07:12 - Signs You Might Need to Rebrand
What to look for when your brand no longer fits.
09:05 - Where to Start When You’re Thinking About a Rebrand
Strategy over aesthetics and making intentional choices.
10:08 - Taysha's Rebrand Journey
How her brand evolved with her freelancing and business goals.
11:10 - Do You Really Have to Niche Down?
The pros and cons of niching—and how to make it work for you.
13:01 - Personal Brand vs Business Brand
How to decide which one makes sense for your goals.
13:45 - Strategy vs Vibes: Can You Have Both?
Balancing creative instincts with data and direction.
14:21 - Advice for Creator Moms
Managing branding, content, and offers without losing your mind.
15:39 - Balancing Business & Relationships
Real talk about priorities, schedules, and outsourcing.
16:43 - How Often Should You Post on Social Media?
The honest truth about consistency and burnout.